An auto manufacturer aimed to boost sales and customer loyalty by using highly personalized, automated marketing campaigns. By leveraging a cloud-based solution that consolidated data from various sources (e.g., sales history, social media), the company identified the next best offers for customers and delivered them through preferred channels like email or text. The campaign doubled email open and click-through rates and generated 50% more sales prospects in the first year. This approach also improved upselling, cross-selling, and repurchase conversion rates by 40% over three years.

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