Integrated, Automated Membership Renewal Campaign Increases Revenue by $18,000
Integrated, Automated Membership Renewal Campaign Increases Revenue by $18,000
3 Pageswww.higherlogic.com © Higher Logic. All Rights Reserved CASE STUDY: Veterinary Hospital Managers Association (VHMA) Integrated, Automated Membership Renewal Campaign Increases Revenue by $18,000 Problem In the past, VHMA used a low-cost email provider to connect and market to their members. There was no integration with their association management system (AMS), which made VHMA struggle with process inefficiencies and data quality concerns. Solution VHMA switched to Higher Logic’s Marketing Automation platform because of its seamless integration with their AMS, YourMembership. The integrated systems improved data quality and enabled VHMA to plan membership campaigns farther in advance. Benefits VHMA’s staff now spends 50 percent less time managing their membership campaigns and ge
