www.higherlogic.com © Higher Logic. All Rights Reserved CASE STUDY: American Association of Airport Executives (AAAE) AAAE Uses Marketing Automation to Increase Revenue and Retention Automating Event Attendance and Member Retention To deliver on the promise of top-tier industry knowledge and support, the American Association of Airport Executives (AAAE) aimed to improve member outreach through new digital, automated processes. It focused on two areas for 2017: event registrations and member renewals. Simple Automated Campaign for Big Member Renewal Results AAAE built its first automated renewal campaign for individual members in 2017. The goal was to increase on-time member dues renewal and improve member retention from previous years, when AAAE used more traditional, mailing-based c

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