www.higherlogic.com © Higher Logic. All Rights Reserved CASE STUDY: The Association for Addiction Professionals (NAADAC) How Integrated Marketing Automation Helped NAADAC Increase Membership by 38% Problem NAADAC knew they weren’t reaching everyone in their potential audience, but they didn’t have the tools or data they needed to reach them. Solution NAADAC did a comprehensive modernization of their communication tools, including redesigning their website, upgrading their database, and partnering with Higher Logic to integrate their email efforts with their member database. Benefits With updated tools including Higher Logic’s Marketing Automation platform, NAADAC grew the size of their audience by 72 percent and increased membership by 38 percent in less than a year. KEY STATS 38%

Join for free to read