Case Study: On The Beach Automated and Targeted Email Campaigns www.emailcenteruk.com 1 Background: Founded in 2004, On the Beach are the UK’s leading independent beachholiday specialists, sending over 1 million beach loving sun- seekers onholiday each year. Objective: On the Beach approached Emailcenter with the objective to implement a number of automated and targeted email campaigns to help improve engagement levels and increase the number

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