The opportunity Title Nine is a women’s apparel company founded in 1989, long before athleisure became a lifestyle and leggings became the new jean. Powered by everyday athletes and fitness fanatics, Title Niners are passionate about their brand and the impact that sports, fitness, and adventure has on women’s’ lives and the lives of their customers. Title Nine is a privately-held, woman-owned company headquartered in Emeryville, California with 21 retail stores in 10 states, and online at www.titlenine.com. “We wanted to be able to better leverage the power of our database to increase the identification of our online visitors, both existing and prospects,” says Will Kuehn, Director of Data Analytics at Title Nine. “We needed an integrated mechanism and service to expand our

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