The problem Like all online retailers, Boden cares deeply about the performance of its website. Unfortunately, consistent with average cart abandonment rates across online retail, company data showed that 70 percent of shoppers who put merchandise in their bodenusa. com shopping carts abandoned those carts without making a purchase. Moreover, their existing triggered email program was not identifying enough of these cart abandoners to enable follow-up. The result? Millions of dollars of lost revenue each year. The solution To capture this lost revenue and keep shoppers engaged, Boden turned to 4Cite to better convert abandoned carts into sales and further utilize the 4Cite Consumer Insight & Interaction HubTM to acquire, retain and reactivate customers with real-time personal

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