Hotter Shoes: Expanding digital efforts to make a footprint in the U.S.
Hotter Shoes: Expanding digital efforts to make a footprint in the U.S.
1 PagesHotter Case Study Hotter Shoes: Expanding digital efforts to make a footprint in the U.S. Making marketing personal The challenge The largest shoe manufacturer in the U.K., Hotter Shoes, is a true multichannel marketer that sells footwear online and through its 77 retail stores and in more than 200 independent retailers across the country. With product innovation and world-class production facilities making the brand a household name in the U.K., the company turned its focus to international expansion, with special attention on continued growth in the U.S. Knowing eCommerce would be essential to reaching across the pond to strengthen its footprint in the U.S. market, Hotter partnered with 4Cite for people-based marketing that personally engages potential customers, conve
