Our client, a leading hospitality chain, was seeing repeat sales walk out the door - literally. Only 35% of their one-time stayers were coming back for a repeat stay. The client also had a feeling that their rule-based marketing tactics were not very effective at encouraging repeat guests. They needed to : Hyperpersonalizing Campaigns For Repeat Guests The NAVIK MarketingAI pilot was used to personalize offers to customers who had stayed only once in the last 2 years. The personalization happened from a pool of 16 pre-designed offers. MarketingAI personalized the offers based on their stay behavior, past offer responses and demographics. Personalization included identifying micro segments, predicting future stay likelihood and offer propensity. These models were combined using art

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