The Mailchimp Holiday Insights Report emphasizes the importance of personalized email marketing during the holiday season. It highlights key trends such as leveraging customer data for targeted campaigns, using segmentation and AI tools, and crafting tiered promotions to increase sales. The report emphasizes that while SMS and social media are valuable, email remains the core channel for engaging customers. Personalized offers and automated campaigns can enhance engagement, reduce email fatigue, and maximize revenue during the competitive holiday period.

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