Case Study: Time Warner/GameTap Creating a Secondary Market for Video Games Challenge Most people would be surprised to know that the video gaming market generates more annual revenue than the motion picture industry. Unfortunately, as past video game hardware platforms like Sony PlayStation, Atari, and Nintendo became obsolete...the popular games played on these consoles often disappear as well. Armed with critical insights indicating adults love and miss the titles of their youth the Time Warner/Turner Broadcasting unit saw an opportunity to resurrect the most popular video game titles of all time. To answer the need the company created GameTap – the largest online repository of video games anywhere. With the GameTap service consumers access via their home/office PC’s thousands of the mo

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