Case Study: Atlanta Life Insurance Company Transforming a Century Old Brand Challenge Atlanta Life Insurance Company is a 110 year old financial services company with insurance interests throughout the USA. In 2014 Ascension was engaged to help their general agency insurance business better understand the power and potential of its brands and to help refresh the company’s flagship insurance business. Solution Ascension conducted national brand image/perception research to identify leverageable elements of the Atlanta Life and its proud history of providing financial services to consumer and commercial markets across America. Based on the perception research, Ascension developed a new business concept, brand, positioning, and go-to-market plan enabling Atlanta Life to introduce an expanded

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