Case Study: ESP Gauges Refocusing for Strategic Growth Engineering Specialty Products is a 30 year old North Georgia based manufacturer and distributor of high quality temperature and pressure measurement instruments. The company’s products are used in an array of industrial applications. ESP sells direct to OEM manufacturers as well as third party distributors worldwide. Seeking to sharpen their go-to-market focus Ascension was engaged to improve the company’s strategic focus with the goal of accelerating top line revenue growth. Consistent with our integrated approach to strategic revenue growth Ascension provided an integrated and sequenced strategic support package. The program was designed to improve ESP key account and geographic targeting while improving the effectiveness of the ins

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