CASE STUDY Background Gamesandlearning.org is a news-oriented initiative in- tended to elevate the games and learning sector for Joan Ganz Cooney Center, a research division of Sesame Work- shop). The site is the go-t0 source for scientific and market research, and analysis of the growing interest of educators, developers and investors in games for learning. Challenge We began by developing a Creative Brief along with a visual Brand Brief in order to provide shared understanding and focus to the logo and website initiatives. This helped us gain a thorough understanding of: • The web user audience: game designers, investors, researchers, and educators • This new brand’s attributes: innovative, authoritative, experimental • The competitive landscape: other organizations in the s

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