Case Study: AutoTrader.com Creating an Online Juggernaut Challenge During the early days of the internet Ascension consultants were engaged by Cox Communications and ADP – two companies with significant businesses focused on auto dealers across the USA. Cox ran the multi-billion dollar network of Manheim automotive auction houses. ADP boasted a dominant auto dealer inventory management system. Both companies saw the looming potential of the internet and formed a joint venture to figure out how to leverage the online experience to the financial benefit of their automotive dealer customers...and themselves. The resulting business was initially called AutoConnect then changed to AutoTrader.com. Solution Ascension consultants were part of the original 5-person development team at Cox working w

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