RESULTS This campaign was an amazing success, resulting in the following: The campaign had an average conversion rate for clicks to leads of 15%. Over 34 million impressions were delivered. Allstate Insurance was interested in executing a lead generation campaign using display advertising. A new lead was recorded upon the successful submission of an online insurance quote. APPROACH GOALS FINANCE & INSURANCE CASE STUDY 34 MILLION + 15 % acuityads.com Due to optimization efforts, the average CPL was decreased by over 31% over the course of the campaign. 31 % The campaign was targeted at English speaking adults from the ages of 25-55 (equally targeted at males and females). AcuityAds’ consumer interest profiles were used targeting Car Insurance Seekers and Home Insurance S

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