A global Swedish automotive manufacturer sought digital transformation to improve online sales, customer experience, and productivity. Key goals included achieving 50% online vehicle sales by 2025, enhancing customer ownership experience, and establishing 5 million direct-to-customer (D2C) relationships by 2030. Tech Mahindra facilitated this shift using Salesforce's advanced technology stack, implementing a digital vehicle sales platform, subscription model, CRM solutions, and analytics. Outcomes included a 360-degree customer view, optimized costs, enhanced CRM reporting, and streamlined operations.

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