There’s Value to Be Found in That Unused Data
There’s Value to Be Found in That Unused Data
2 PagesThere’s Value to Be Found in That Unused Data Master data approach helps enhance the value of data in Salesforce. BEFORE: PRODUCTS USED: This global insurance industry player undertook a data management project to address data that had been inputted without governance. HARNESSING TWENTY YEARS’ WORTH OF DATA In 2019 this company undertook a data management initiative to address a large pool of distributed, unconnected data, the result of multiple acquisitions and data migrations over a twenty-year span. According to their CRM Business Analyst, “During our company’s early data migrations, we didn’t have a formal process to cleanse and validate information. Incoming leads, such as trade show leads, were inputted subjectively and without governance, resulting in a pool of inco
