How Sustainable Data Practices Drive Campaign Success at Ricoh USA CUSTOMER STORY Ricoh was not always the poster-child for data segmentation success. Up until a few years ago Ricoh was challenged with several data integrity issues: • 60-70% of their accounts did not have contacts associated with them • Many accounts were duplicate records with different account IDs • There was no data integration between their CRM, marketing automation platforms, or other disparate systems • They lacked confidence in the accuracy of their data • Spam traps were a concern These significant data challenges were directly impacting Ricoh’s ability to accurately analyze their data and identify their best marketing opportunities. The most significant pain point was incomplete information. Without so

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