OpenText Magellan's guide outlines steps to leverage 80% of unused data via AI and analytics, focusing on extracting value from unstructured data. It highlights the importance of differentiating and operationalizing data for ROI, using AI for text analytics and machine learning to process unstructured data, and integrating it with structured data for predictive modeling. Operationalizing insights through visualizations aids decision-making. Case studies demonstrate benefits in contract insights and brand awareness, underscoring AI's role in enhancing data analysis and business decisions.

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