Mastering Data for Strategic Growth A Test and Measurement Company’s Quest for Growth Beyond $1B Revenue DATA DIALOGUE: INSIGHTS, STRATEGIES, RESULTS DUN & BRADSTREET: Why is master data and customer intelligence important to your company? COMPANY: Our company began nearly 50 years ago to help solve grand engineering challenges. Since then there have been many wonderful stories about how our company’s technology has helped humanity. But recently we’ve crossed a milestone in revenue ($1B), and if we want to get to the next level of growth, the recipe won’t be the same. As a company, we are on a journey to transform ourselves and data is at the center of the transformation. I believe customer intelligence will fuel breakthrough growth for our company, complementing our incredib

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