A Data-Driven Transformation Brings This Tech Giant Closer to Its Customers Rapid Growth of Big Data Prompts Data Management Innovations2 According to Statista, big data – that is, large datasets that can reveal buyer behavior – has grown sevenfold in the past decade. 1 This rapid growth is creating an urgency within businesses to identify and adopt innovative approaches to collecting, analyzing, and democratizing customer data across the organization. One of Dun & Bradstreet’s long-standing clients, a global technology company, deals with a tremendous influx of data every day. It wanted to harness its big data in order to gain a better understanding of its large, diverse global customer portfolio. To accomplish this goal, the company aggregated data from across the enterp

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