Behind the Scenes: Accelerating Go-to-Market Planning and Data Activation with D&B DataVision CUSTOMER STORY BACKGROUND: Access to accurate and timely data is essential for any marketing and sales team to be competitive in today’s increasingly digital economy where buyers are empowered with more intelligence than ever before. With Forbes predicting a 4,300% increase in annual data production as soon as 2020, organizations are increasingly faced with reviewing an abundance of data from disparate sources that complicates the go-to-market planning process. One of our greatest assets at Dun & Bradstreet is having access to a universe of company and contact information to help us build highly targeted and intelligent marketing campaigns. But how do we consolidate this with the

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