The Ultimate Guide to Marketing Ops Success Real-World Strategies to Scale Your Marketing Operations Better data. Better marketing.2 Full Circle Insights | fullcircleinsights.com | 650.641.2766 | 877.834.4001 our ability to “defend the spend” is the key to job security in a B2B marketing organization. But do you ever get tired of playing defense? Isn’t it better to be on offense—to not only justify the budget dollars you receive by highlighting the ROI you deliver—but also to inspire confidence in your company’s finance team and enthusiasm in its sales group? To be recognized as a driver of the business? We sat down with Danny McKeever, Sr. Director, Marketing Operations and Technology at Integrate, to explore answers to the urgent questions marketing operations

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