The Ultimate Email Marketing Guide for Restaurants by SevenRooms outlines a comprehensive strategy for restaurants to use email to drive guest loyalty and sales. It covers choosing the right platform, building a high-quality list, designing personalized campaigns, setting SMART goals, and using segmentation and automation. The guide emphasizes best practices in branding, timing, compliance (like GDPR and CAN-SPAM), and performance tracking. Real-world success stories highlight significant ROI. Auditing and A/B testing are recommended to optimize campaigns over time. Email remains one of the highest-ROI marketing tools in the restaurant industry.

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