The Marketing and Sales Alignment Playbook Using the Virtuous Circle and an integrated funnel to achieve perfect alignment Better data. Better marketing.2 Full Circle Insights | fullcircleinsights.com | 650.641.2766 | 877.834.4001 lignment between marketing and sales is a top priority at most organiza- tions. After all, the more marketing and sales teams are aligned, the better the results. When marketing and sales are in sync, teams see increased revenue, improved customer retention, increased renewals, and better win rates. Despite the fact that teams want alignment, many struggle to achieve it. That’s, in part, because gaining alignment isn’t easy. If your company is already performing well, it may be tempting to continue on upholding the status quo—making sales th

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