JeffreyAI's Ultimate Guide to SMS & WhatsApp Marketing highlights how businesses can drive engagement, loyalty, and conversions using messaging apps. With open rates of 98% (SMS) and 70% (WhatsApp), these channels offer personalized, direct, and cost-effective communication. The guide outlines a 6-step strategy, from defining goals to measuring ROI, and emphasizes testing, segmentation, and dynamic content. Key metrics include CTR, conversion rate, and opt-out rate. JeffreyAI also offers a WhatsApp marketing feature with tools like broadcast lists, templates, and analytics to streamline campaign execution.

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