The 2021 State of Modern Marketing A Guide to GTM Transformation3 terminus.com // © Terminus Software, Inc. // The 2021 State of Modern Marketing Introduction: B2B marketing has been transitioning in recent years, evolving from archaic strategies lacking personalization to sophisticated efforts leveraging technology that enables companies to build real and meaningful customer relationships.. Enter account-based marketing (ABM) – an approach that aims to achieve maximum revenue generation by targeting the right customers and transforming them into advocates. Moving away from the status-quo of marketing and sales teams operating in silos, they must be fully aligned – it’s this sense of unity that is absolutely critical to the success of ABM strategies. Both departments must w

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