Case Study
The Royal Borough of Kensington and Chelsea
Copyright © 2011 Nielsen Book Services Limited Nielsen and the Nielsen logo are trademarks for Nielsen Holdings N.V. (NYSE: NLSN) www.nielsen.com 1 Case Study: The Royal Borough of Kensington and Chelsea Updated September 2011 “Evidence helps engage our senior managers in the debate about the demands of our customers and the on going impact that has on our budgets.” Susan Wills, Stock Development Manager Using evidence to supp