Case Study
Nielsen Insights in Action: Plugging Into the Right Customers
Nielsen Insights in Action: Plugging Into the Right Customers Demand analytics help Best Buy focus on its most profitable opportunities Case Study Given Best Buy’s meteoric rise over the past few decades, it’s not surprising the Minnesota-based company is regularly named one of the world’s best specialty retailers and one of America’s “most admired” businesses. What started as a single stereo shop in the 1960s is now a