Copyright © 2014 The Nielsen Company. All rights reserved. 1 CASE STUDY: SURREY LIBRARIES BUCKING THE DOWNWARD TREND USING NIELSEN DATA Copyright © 2014 The Nielsen Company. All rights reserved. 2 CASE STUDY: SURREY LIBRARIES Bucking downward trend using Nielsen data An article published in The Guardian in 2012 highlighted the decline in children reading Non-Fiction books and increasing concern from authors that the genre is

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