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Case Study

Leipzig University

Leipzig University

The Nielsen Company
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Copyright © 2013 The Nielsen Company. All rights reserved. 1 CASE STUDY: LEIPZIG UNIVERSITY PATRON DRIVEN ACQUISITION MODEL FOR PRINT BOOKS Copyright © 2013 The Nielsen Company. All rights reserved. 2 CASE STUDY: LEIPZIG UNIVERSITY Patron driven acquisition model for print books Leipzig University is a diverse and dynamic university steeped in tradition. Founded in 1409, it is one of the oldest universities in Germany and des

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