the reach and power of the pr punch.goal challenges program Increase sales by penetrating 4 distinct markets: • Military/aerospace • Oil and gas • Food and pharmaceuticals • Process automation • Relatively unknown • Significantly smaller than competitors Wavelength’s program identified buying dynamics for each of the target markets and used specific brand attributes to appeal to each market and its component audiences. The coordinated content and program elements yielded high-profile, multipage articles in all four vertical markets and key horizontal publications. It also produced Daisy’s highest impact product launch to date, generating more than 1,000 leads. Industrial PCs and computer displaysresults In 10 months • 1 million qualified PR exposures in 4 markets and 4 horizontal

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