market campaign gets leads rolling.goal challenges program New market entry: Medical device manufacturing • Nationally recognized but comparatively small • Small marketing budget compared to much larger competitors Wavelength designed a fully integrated PR program around educating product engineers to specify custom bearings and demonstrating the advantages of customization, such as greater design freedom, cost control, faster time to market, and improved product performance. The program was so successful that one article elicited response from NASA. Custom bearings, subassemblies, and componentsresults In 6 months • $450,000 in RFQs directly attributable to article • 2 RFQs valued at 10% of total revenue • 300,000 qualified exposures in the target market $ 450k 300k in attributab

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