off like a shot.goals challenges program Build brand awareness and increase sales within 4 distinct markets: • Military • Police and law enforcement • Corrections • Campus security • Lack of clear brand identity • Little or no awareness within target markets • Balancing dealers and direct sales Wavelength developed a fully integrated program that included branding, market segmentation and content development within the website, and a robust email marketing and advertising campaign. We designed the Argos logo and developed a tagline, positioning, and visual elements to bring the brand into alignment. Then, we took the brand to market, targeting hyper-focused publications within each market segment. The program yielded a six-fold increase in sales within seven months and prompte

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