allowing the brand to take charge!goals challenges program • Growth through new customer acquisition • Market penetration • Employee engagement • Visual identity was dated • Brand/image did not reflect pioneer status or demonstrate high level of expertise • Competitor owned a desirable position • Customer dynamics were diverse, making it difficult to attack one pain point Wavelength worked with Electron Energy to uncover the essence of its brand. We then applied key attributes to a new look that was careful to preserve existing brand equity while also bringing Electron Energy into the 21st century. The updated look signaled to Electron Energy’s customers and competitors that they were a serious player in the marketplace and that their capabilities were competitive within the highly

Join for free to read