The "State of PR & Communication 2023" report explores trends and opportunities in PR and communication, particularly focusing on challenges in trust-building, content quality, data ownership, and crisis management. The report is based on surveys and expert interviews with Nordic professionals, highlighting key areas such as enhancing content quality by focusing on less but better, leveraging AI, and emphasizing social responsibility both internally and externally. It also discusses the importance of preparedness in navigating crises and the evolving role of PR in a volatile world.

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