Case Study

The Path to Purchase is Paved with a Good Website

The Path to Purchase is Paved with a Good Website

Since 1955, the second-generation family-owned business that is Liddiard Home Furnishings has been many things. Brothers Ray and George Liddiard opened the store in the ’50s as a TV repair business then eventually started selling TVs. Over time, the TV store evolved into a record store, then the record store into an appliance store. It wasn’t long before the appliance store started selling furniture, then mattresses and flooring. Fast forward to 1998 when Ray’s son Frank took over the store after his dad passed away. “I came to the business to help my dad during his illness, and I’m scratching my head as to why I’m still running it today,” said Frank, who worked retail to put himself through college and after graduation, worked as a tax accountant. “Running it” is an und

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