Jesse Johnson knows a thing or two about first impressions. They’re the gold standard he has set as a second-generation owner, along with his brother, Richie Fraley, of Rich TV & Home Center in Portsmouth, Ohio. Customers rave about Rich TV, consistently citing fast delivery, outstanding service, friendly and knowledgeable staff, and competitive prices. It’s no wonder Johnson expects the store website to deliver the best first impression when prospective customers start their shopping process. Johnson considers richstv.com the window to his store, a business founded in 1994 by his father, Rich Fraley. At that time, Fraley had lost his job from an appliance store that was going out of business. According to Johnson, his dad had two choices: move or start his own business. A m

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