Optimizing Starbuck’s Path-to-Purchase Communications
Optimizing Starbuck’s Path-to-Purchase Communications
4 PagesOptimizing Starbuck’s Path-to-Purchase Communications CASE STUDY King-Casey Crafting Solutions To Grow Our Clients BusinessHow Starbucks Got Sales Percolating At the Drive Thru The Situation Did you know that Starbucks stores with drive-thrus do 50% more business than stores without drive-thrus? So finding ways to continuously improve performance at the drive-thru has an enormous and positive impact on the brand’s sales and profitability. Starbucks has made unprecidented strides when it comes to growing drive-thru sales and optimizing the drive-th - ru experience. At stores with drive-thrus, 70% of their business comes from the window. Their improvements at the drive-thru have been so successful, they announced in 2018 that 80% of Starbucks new locations will include a drive-
