Case Study

Stine Home & Yard and AdRocket Boost: Reaching the Right Consumers on All the Right Channels

Stine Home & Yard and AdRocket Boost: Reaching the Right Consumers on All the Right Channels

Stine Home & Yard has a storied history of facing competition head on. Since the 1950s, the second-generation family- owned retailer based in Louisiana has had its share of tough competition, market downturns, changing consumer behaviors and even a devastating natural disaster. Despite it all, founder and centenarian J.W. Stine, a decorated World War II combat pilot, always embraced change by investing in the business, its people and the communities it serves. A brief history: In the 1970s, when small town lumber yards were being replaced by home centers to attract more consumers to supplement the builder trade, Stine responded by building a new 10,000-square-foot showroom, replacing its original 2,500-square-foot builder yard. In the 1980s, as big box competition reached

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