Case Study

A Leap of Faith Leads to All-Things Service

A Leap of Faith Leads to All-Things Service

Highschool sweethearts Joe and Gina Poppema purchased Rod’s TV & Appliance from Rod and Celia Heckathorn in 2002. It was a “big leap of faith,” remembers Gina. After all, they were only 23 years old. Joe had been working for Rod’s in service and installation for a few years while the Poppemas were attending Dordt College in Sioux Center, Iowa. The Heckathorn family had lost their son who was supposed to take over the business, according to Gina. “It was an honor when Rod approached my husband to buy the store, but it was a hard decision because we were so young,” said Gina. “We started dating at 16, married at 21 and bought the business at 23.” It was Joe’s love of the appliance industry and people that inspired him to take the leap into business ownership. Rod’s TV & Applianc

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