The MarkeTing Landscape Where Data an D Content Merge +Introduction and Survey Methodology The Importance of Market Intelligence Data The Importance of an Optimized Content Creation Process The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content Content and Data: the Sales Cycle Equation 02 03 06 10 14 Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 TABlE Of COnTEnTIntroduction and Survey Methodology Information is the power that enables marketers to succeed. it’s the lifeblood of r Oi, conversion rates, and MQLs – the things that marketing is all about, after all. From prospects to trends, there’s nothing marketers don’t know. how closely they study their own habits and behaviors, though, often lags behind. discoverOrg and camp

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