Transforming the B2B Customer Journey B2B customers don’t want dry facts and figures. They want you to win their heart as well as their head. Here’s how. e-Book ENGAGE, ENTERTAIN, AND PERSONALIZELandmark research starts with innovation. Always outside-the-box thinkers, the teams from Folloze and Campaign Stars commissioned Canam Research to conduct a survey of B2B buyers to see what they needed to transform a typical B2B buyer’s customer journey. This e-book is the product of this survey. If only B2B sales and marketing teams could collaborate better, thought Folloze’s founders, they could rocket B2B engagement into hyperdrive. To meet that challenge, they created the Folloze Engagement Platform, an account-based marketing (ABM) built-to- scale platform that allows sales and marke

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