CLIENT OBJECTIVES • Understand where college students engaged their content and competitive content (e.g. public student centers or in dormitories) ? • Quantify how much time students were spending with their content on campuses around the country.? • Determine the content viewing behavior of college students as it relates to their network and other competitive networks. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform was able to interact with students on college campuses nationally, in real-time while they were engaging their college experience. • ? Students provided their feedback from any IP connected device. ? • The broadcast network received student response within 1 hour, leading to unprecedented scale and quality of results; ? • Students were abl

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