CLIENT OBJECTIVES • Interact directly with music enthusiasts and concert goers while they are engaging the in-venue music experience.? • Measure concert attendee awareness and advertising recall of the client in- venue marketing and promotional initiatives. ? • Determine the percentage of attendees who used the brands products.? • Analyze the effectiveness of the client’s early entry to the venue opportunity. ? POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform leveraged its always on location service to measure concert goers visiting the various concert venues nationally. ? • Attendees received a notification to share their in-venue concert experience and perspective on the key performance metrics. ? • Attendees opted in and shared the in-venue experience in

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