CLIENT OBJECTIVES • Interact with travelers arriving and departing from US airports to receive first party accounts of their experience. ? • Understand which airlines people are flying, terminals most heavily trafficked and the purpose of the travel (e.g. business or pleasure). ? • Determine whether consumers were exposed and aware of the digital out of home screens inside the airport/terminals.? • Evaluate whether consumers interacted with the content on the screens and whether it had an impact on their airport experience. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform enabled passive location tracking inside 80 airports (e.g. terminals and gates) to create an always on, travel effect solution to interact with travelers nationwide. ? • The People Pla

Join for free to read