The Impact of Lead Scoring: A Calculated Approach to Improve Campaign Performance
The Impact of Lead Scoring: A Calculated Approach to Improve Campaign Performance
1 Pagessparkroom.com / 877.423.1366 / sales@sparkroom.com 6/2015 CASE STUDY The Impact of Lead Scoring A Calculated Approach to Improve Campaign Performance BA CKGROUND A school was frustrated with the poor quality of leads they were receiving from their third-party providers. CHALLENGE Our goal was to lower the school’s cost per start (CPS) while cleaning up the incoming lead flow. SOLUTION A real-time lead scoring program was piloted to gai
