Calculating Intent to Increase Efficiency: Combining School and LeadiD Data to Develop an Actionable Intent Score
Calculating Intent to Increase Efficiency: Combining School and LeadiD Data to Develop an Actionable Intent Score
2 PagesSparkroom.com / 877.423.1366 / Sales@Sparkroom.com 9/2015 CASE STUDY Calculating Intent to Increase Efficiency Combining School and LeadiD Data to Develop an Actionable Intent Score BA CKGROUND A regional higher education institution offering programs in technology, health science, business, nursing and more was looking to boost the efficiency of their marketing and admissions team efforts. CHALLENGE Sparkroom needed to tie front-end
