Custom Geo-Targeting: Employing Custom Geo-Targeting to Produce Campaign Efficiencies
Custom Geo-Targeting: Employing Custom Geo-Targeting to Produce Campaign Efficiencies
2 Pagessparkroom.com / 877.423.1366 / sales@sparkroom.com 6/2015 CASE STUDY Custom Geo-Targeting Employing Custom Geo-Targeting to Produce Campaign Efficiencies BA CKGROUND A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results. CHALLENGE Analyze and optimize campaigns to boost the school’s enro
